<div><div>Estimados miembros de la Lista Oannes (Oannes Foro), de acuerdo instrucciones del Sr. Francisco J. Miranda Avalos, Presidente de la Junta Directiva de nuestra institución, compartimos mensaje recibido por considerarlo de interés de los miembros del foro.</div><div><br></div><div>Atentamente.</div><div>Administración de Oannes</div></div><div><div><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica"><img src="cid:8A081F07-7A2A-41DE-AB31-C33A402324C8" alt="signature0.jpg"></p></div></div>
<p style="color: #A0A0A8;">Mensaje reenviado:</p>
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<div><div><blockquote type="cite" style="border-left-style:solid;border-width:1px;margin-left:0px;padding-left:10px;"><div><b>De:</b> Marie Christine Monfort Marketing Seafood <marie.monfort@marketing-seafood.com><br>
<b>Para:</b> 'Marie Christine Monfort Marketing Seafood' <marie.monfort@marketing-seafood.com><br>
<b>Fecha:</b> jueves, 3 de marzo de 2016 05:35:26<br>
<b>Asunto:</b> Why and How Labelling Seafood ?<br>
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</o:shapelayout></xml><![endif]--><div><p style="margin: 0px;"><o:p> </o:p></p><p style="margin: 0px;"><b><span lang="EN-GB" style="font-size:14.0pt;font-family:"Arial",sans-serif;color:#548235">«Labelling Seafood What a Challenge! Why and How: A Practical Guide – 2<sup>nd</sup> edition»<o:p></o:p></span></b></p><p style="margin: 0px;"><span lang="EN-GB" style="color:black;mso-fareast-language:FR">With this pragmatic guide, P. Baelde & M. C. Monfort make it easier to all seafood professionals to figure out the costs and benefits of seafood labelling/branding. You may think “<i>here is yet another list of seafood labels</i>”. This is not. This guide is unique as it takes the point of view of the enterprise seeking to label its products. Find the details here.<o:p></o:p></span></p><p style="margin: 0px;"><b><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial",sans-serif;color:#2E74B5">Adding value, stimulating sales, creating buyers’ loyalty, getting premium price? Are you thinking of labelling? Here is a guide for you.<o:p></o:p></span></b></p><p style="margin: 0px;"><span lang="EN-GB" style="color:black;mso-fareast-language:FR">Labelling seafood? What a challenge for private entrepreneurs, when so many options are available!</span><span lang="EN-GB" style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black;mso-fareast-language:FR"><o:p></o:p></span></p><p style="margin: 0px;"><span lang="EN-US" style="color:black;mso-fareast-language:FR">Organic, ASC, MSC, FOS, Protected Origin, collective brand, Private label? </span><span lang="EN-GB" style="color:black;mso-fareast-language:FR">Many labels are available to seafood producers and traders to help them attract professional buyers and end consumers. Which one to choose? Which consumers to target, with what message? Going solo or as a group? What benefits to expect and at what costs? <o:p></o:p></span></p><p style="margin: 0px;"><b><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial",sans-serif;color:#2E74B5">Finding one’s way in the jungle of labels<o:p></o:p></span></b></p><p style="margin: 0px;"><span lang="EN-GB" style="color:black;mso-fareast-language:FR">This report addresses these questions, within a European perspective. Beyond preconceptions and common beliefs, this report will help in a practical way all those seeking to better understand whether and how labels can benefit them. In absolute terms, and from an economic viewpoint, there is not one approach to labelling that is better than the others; there is just one that is better suited to the specificities of <b>your</b> situation. Our goal is to guide you in the jungle of labels, helping you ask the right questions and gain precious time in your decision making. </span><span lang="EN-GB" style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black;mso-fareast-language:FR"><o:p></o:p></span></p><p style="margin: 0px;"><b><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial",sans-serif;color:#2E74B5">A guide unique in Europe<o:p></o:p></span></b></p><p style="margin: 0px;"><span lang="EN-GB" style="color:black;mso-fareast-language:FR">You may think “here is yet another list of seafood labels”. This is not. This guide is unique as it takes the point of view of the enterprise seeking to label its products. It does not review the performance of labels with regard to their objectives and standards. It does not check whether MSC is really good for the planet or whether the Label Rouge really tastes better. It helps the enterprise select the scheme that will best reflect its values and match its needs and the needs of its targeted clients.</span><span lang="EN-GB" style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black;mso-fareast-language:FR"><o:p></o:p></span></p><p style="margin: 0px;"><span lang="EN-GB" style="color:black;mso-fareast-language:FR">This guide is aimed at seafood operators whether fish farmers, fishing companies, seafood processors, traders and processors. It is designed to help GM, quality and R&D directors and marketing directors to understand the why and the how labelling seafood. It makes them save time and money in their decision on this crucial matter. <o:p></o:p></span></p><p style="margin: 0px;"><b><span lang="EN-GB" style="font-size:12.0pt;font-family:"Arial",sans-serif;color:#2E74B5">The authors<o:p></o:p></span></b></p><p style="margin: 0px;"><span lang="EN-GB" style="color:black;mso-fareast-language:FR">The guide is written and edited by two seafood industry specialists, Pascale Baelde, fisheries scientist and Marie Christine Monfort, economist. They share a resolutely pragmatic approach to the problems faced by fisheries and aquaculture industries. This report is based on their long standing </span><span lang="EN-GB" style="mso-fareast-language:FR">experience as consultants in the seafood industry and their operational experience in advising private businesses in these issues. <o:p></o:p></span></p><p style="margin: 0px;"><span lang="EN-GB" style="font-size:12.0pt;font-family:"Times New Roman",serif;mso-fareast-language:FR"><o:p> </o:p></span></p><p style="margin: 0px;"><span lang="EN-GB" style="color:black;mso-fareast-language:FR">The guide is available at the price of 390 euros (US$430) here: <o:p></o:p></span></p><p style="margin: 0px;"><a href="http://marketing-seafood.com/en/perm/6-6-18/studies-projects/on-sale/seafood-labels-for-the-french-m"><span lang="EN-GB" style="mso-fareast-language:FR">http://marketing-seafood.com/en/perm/6-6-18/studies-projects/on-sale/seafood-labels-for-the-french-m</span></a><span lang="EN-GB" style="color:black;mso-fareast-language:FR"><o:p></o:p></span></p><p style="margin: 0px;"><b><span lang="EN-GB" style="font-size:14.0pt;font-family:"Arial",sans-serif;color:#2E74B5">Contacts<o:p></o:p></span></b></p><p style="margin: 0px;"><span lang="EN-GB" style="color:red;mso-fareast-language:FR">If you need more information, or if you wish an interview:</span><span lang="EN-GB" style="font-size:12.0pt;font-family:"Times New Roman",serif;color:red;mso-fareast-language:FR"><o:p></o:p></span></p><p style="margin: 0px;"><span style="color:black;mso-fareast-language:FR">Pascale Baelde tel : +33 6 2431 9515<o:p></o:p></span></p><p style="margin: 0px;"><span style="color:black;mso-fareast-language:FR">Marie Christine Monfort tel : +33 1 5603 5454<o:p></o:p></span></p><p style="margin: 0px;"><a href="mailto:contact@sea-matters.com" target="_blank"><span lang="EN-US" style="font-size:12.0pt;mso-fareast-language:FR">contact@marketing-seafood.com</span></a><span lang="EN-US"><o:p></o:p></span></p></div></div></div></blockquote></div></div></blockquote><div><br>
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